They Often Cry Outreach (TOCO) is a 501(c)(3), U.S. based, not-for profit organization co-founded by St. Lucian singer/songwriter and reggae artist Taj Weekes. TOCO’s mission is to help underprivileged, at-risk and orphaned children in the Caribbean through sports, health, and enrichment programs. TOCO’s projects range from after school soccer programs, a diabetes awareness campaign, poverty initiatives and music & arts programs. TOCO implements its programs by traveling to the Caribbean on “mission trips” to execute its programs and meet those who benefit from their programs on the ground. The goal of TOCO is to spread its projects and initiatives to every island in the Caribbean.